Free Blog #6
Warehouse stores
have always been stores where one could go in with a list and come out with
three times more than they intended in purchasing. I believe that is part of the psychology of
the store, in the way that they have the samples out at the end caps of the
aisles, and the “special deals” that they have where you can get a cheaper deal
at the warehouse store than at the regular grocery store. Some
of these stores include Costco, Ikea, etc (Lee, 2012). One factor that draws patrons inside the
store is the tremendously inexpensive food court that these stores have, and
some people don’t even do shopping, they just go and eat in the food court
(Lee, 2012). “Bob Collins, Costco’s
director for the food court and bakery, said that the company expects to sell
more than 300 million hot dogs, pizzas and other items at its food courts this
year” (Lee, 2012). This number seems
astronomical to me, but if you think about it, the number of hot dogs that just
a family of four purchases, in addition to drinks, etc, is a regular sample of
how much is sold.
Another store, Ikea,
forces patrons to walk past their café on the route to the check-out counter, giving customers the “opportunity”
to purchase lunch or dinner with the enticing smell of their meatballs or
salmon (Lee, 2012). I have been to both
Costco and Ikea, and I would have to say that Costco is my eatery of choice. It happens to be cheaper, and more convenient.
When thinking about
convenience, and cost, those two things are very important when a family with
several (sometimes) children are going to make a large purchase. One generally knows that they are going to
spend more than they plan when going to the warehouse stores, so if they know
they are going to either get a snack or a meal at the café, they want to get a
great deal. Costco is the way to
go!!! With the way the economy is,
people need to watch their money and pinch their pennies, therefore they should
do whatever they need to do, Costco it is!
Works Cited
LEE, ELLEN. "CHEAP EATS A BIG DRAW AT WAREHOUSE STORES." MSNBC.COM
25 04 2012, www.msnbc.com n. pag. Web. 25 Apr. 2012.
<http://bottomline.msnbc.msn.com/_news/2012/04/25/11308412-cheap-eats-a-big-draw-at-warehouse-stores?lite>.
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